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Massif du sancy

Campaign goals

Acquisition campaign promoting the Sancy Massif.

Scenario

  • The message and visual are adapted to the target segment: family, senior or sport.
  • Depending on the user’s location, the banner displays the travel time to the Sancy Massif in a maximum radius of 150km.

Dynamic criteria

  • User’s location
  • 3rd party data

 

 


 

 

 


Example 1 

 

Sequence 1 adapted to the family segment

 

 

Sequence 2 adapted to Clermont Ferrand

 


 

Example 2

 

 

Sequence 1 adapted to the sport segment

 

 

 

Sequence 2 adapted to the city of Vichy

 

 

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