ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued
Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued
Campaign goal Retargeting campaignScenario Depending on the customer journey, the banner displays :Several books from a specific category if the user visited a “category page”The book viewed by the user if he looked at a specific book on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images
Campaign goal Retargeting campaignScenario The banner displays the product visited by the user on the advertiser’s websiteDynamic criteria Browser historyOffer : wording and images
Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours Message displayed for a user in Sydney Message displayed for a user in Washington Message displayed for a user in … Continued
Campaign goal Adserving for Bluewater acquisition campaign in UKWeb and Web MobileStatisticsTracking of all the – post click – visited pages on the Bluewater website
Campaign goal Video adserving in UKScenario1 of the 4 scenarios is played, depending on the agency planning.Random of 2 videos for the « Switchers » scenario.Dynamic criteria Trading segments Comedy scenario
Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…) ACQUISITION – FRANCE RETARGETING – SPAIN ACQUISITION – UK RETARGETING … Continued
