Campaign goal
Acquisition and retargeting campaign to promote the new Volvo V40 in Germany
Scenario
- Acquisition: 10 different displayed messages
- Retargeting: The banner and the message evolve depending on the user’s progress through the conversion funnel
Dynamic criteria
- Browser history
- Images & wordings
Banner displayed after the visit of the Volvo V40 Homepage
Banner displayed after the visit of the Volvo V40 Brochure and Price page
Banner displayed after the visit of the Volvo V40 Equipment page