Objective
Retargeting campaign promoting Mont Blanc’s products and its online store.
European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.
Scenarios
Offers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:
- If the user visited one product: display of the product + 2 best sellers from the same category.
- If the user visited two products: display of the products + 1 best seller from the same category.
- If the user didn’t see any product: display of 3 random best sellers.
Data used
- Advertiser data
After the visit of watches
France
Italy
After the visit of jewellery
Spain
Germany
After the visit of writing instruments
France
United Kingdom
After the visit of leather articles
Italy
Germany