Campaign goal
Branding & Acquisition campaign for the new Michelin CrossClimate tires.
Scenario
According to the user’s location, the creative displays :
- The user’s city
- Real-time temperature and weather
Real-time weather and temperature help to promote the benefits of the CrossClimate.
Dynamic criteria
- Location based ad
- Weather
Storm Brest
Clear Perpignan
Cloud Strasbourg
Rain Lille