Objectives
Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles.
Scenario
Acquisition
Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock.
Retargeting
The banner displays the car seen by the users on Ford’s website.
Data Used
- User’s location
- User path
- Wording & visual
- Stocks
