Chanel

Campaign goal

Retargeting campaign for the luxury brand Chanel, mixing branding and performance.

Scenario

The Chanel banner evolves depending on:

• The visited pages by the user
• The user’s evolution in the funnel.

1. Visit of a product range

Displays the banner adapted to the range : fragrance, make-up, skincare…

2. Visit of a product page

Displays the visited product + others product of the same range.

3. Cart abandonment

Displays the products left in the cart + a gift packaging picture.

Data used

• ADventori’s tag on the Chanel website