Campaign goals DOOH programatic campaign in Germany on the Ströer network to to promote the online betting application of Oddset. Scenario The DOOH video presents a match and its odds in real time. Depending on the broadcast days, the match presented is a Bundesliga, Europa League, 2. Bundesliga or 3. League match. Matches and their … Continued
Campaign goalRetargeting campaign for the luxury brand Chanel, mixing branding and performance.ScenarioThe Chanel banner evolves depending on:The visited pages by the userThe user’s evolution in the funnel. Visit of a product rangeDisplays the banner adapted to the range : fragrance, make-up, skincare… Visit of a product pageDisplays the visited product + others product of the … Continued
Campaign goal Branding campaign around Heinken’s country bottles.ScenarioWorld Cup 2018 scenario: depending on the competition schedule, the banner displays the country bottle related to the main playing team of the day.Country related scenario: the banner presents different country bottles depending on the user’s interest. Several bottles have been designed by artists, which are also presented.Contextualisation … Continued
Campaign goal Acquisition and retargeting, international and multilingual campaign during commercial operation “Say Yes”ScenarioCampaign displayed in Germany, in Belgium and in the Netherlands.The advertising message is personalised depending on the user’s affinity segment and his browser history on the CenterParcs’ website.Mutlivariant testing : 2 or 3 different CTAs depending on the country.Dynamic criteria 3rd Party … Continued
Campaign goal Acquisition campaign during commercial operation “Wow – Los – Meins” (Wow – Go – Mein)Desktop and mobileScenarioDuring the 15 days of the operation, the banner displays the 3 special offers of the day in a carousel format.Dynamic criteria Diffusion dateProduct : Images & Wording
Campaign goalsWeb and Mobile-web summer acquisition campaign for Lidl.ScenarioThe banner displays the city of the user, depending on his location.Data feedsUser location LOURDES RODEZ LYON QUIMPER
Campaign goalBranding campaign during Euro 2016ScenariosThe banner displays a message adapted in real-time, depending on :The matches of the dayThe user’s search on websites such as Leboncoin or EasyvoyageThe user’s affinitiesDynamic criteriaDateCompetition calendarContextual data3rd party dataProduct : Wording & Images
Campaign goal Adserving of Mobile campaign in US and FranceStore Locator with geo locationScenarioPost-click on the interstitial, the user is redirected to the store locator:Display of the closest retailer’sAccess to store locator mapSeveral CTA Drive-to-storeData usedUser’s location
Campaign goalVideo campaign with expandScenarioWhen the user clickes on the overlay, a map appears (Expand) and displays the closest Swarovski retailers.The user can click on the chosen retailer to have more information.Data usedUser’s locationRetailers’ address
Campaign goalMobile Acquisition indoor campaignUS AirportsScenarioTarget traveler’s mobiles toward the JFK, LAX, MIA, SFO, SDQ airportsPresent various range of Pernod RicardBring on duty-free engagementData feed usedMobile geo targetingCreative scenarioLanguages: English, Spanish, Portuguese Portuguese version Portuguese version English version English version
