BMW i3

Campaign goals

The BMWi3 was created to raise the awareness of the new electric car of BMW, focusing on autonomy and using the charging carsharing system in France. ADventori helped to designed the campaign with 7 different creatives scenarios.

Scenarios

• Using the user’s location. The banner retrieves the good scenario based on his/her location (Autolib in Paris, journey Lyon-Marseille in Lyon).

• The device’s particularity is to include a rotation of the scenarios, so that the user is not exposed to the same message twice.

The click redirect the user to the BMW i3 hub. The campaign is highlighted by the statistical analysis report. The tracking deployed allows the system to retrieve statistics for each scenarios / city, and for the questions form.

Dynamic criteria

• User’s location
• Pictures, questions…