Audi – Contextual ads

Objective

Acquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.

Scenario

Based on the user’s search on Leboncoin:

• The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as well as the dealer’s address.
• No corresponding car models are available in the nearest car dealer: the banner displays the total stock available and the dealer’s address.

Data used

• User’s location
• Stocks
• Publisher data