Campaign goal
Web & Mobile Acquisition campaign
Scenario
- 2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.
Data feeds used
- Creative set of scenarios
- « Tinder » choice rules
- Products
The user clicks on the Heart or on the Cross and in the end,
the Coccinelle adapted to the selection appears.