Campaign goals
- To make people aware of the various advantages of the Societe Generale apps.
- To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).
- Mobile and desktop campaign.
Scenario
The banner displays :
- The tv show category: serie, movie, entertainment…
- Time remaining before the tv show start
- One of the Societe Generale’s app advantage, randomly.
Data used
- Path on the Tele loisirs website
- TV shows planning
- TV shows categories
Contextualisation on Téléloisirs
Before a tv show
Countdown before a tv serie
Before a show 
Countdown before an entertainment show