Objectives
Acquisition campaign in 2 phases:
- « Mid Season Sales » with -20% on a selection of products for all types of profiles
- « Polo Shirt » which highlights Ralph Lauren’s polo shirt collection
Scenario
- « Mid Season Sales »: a generalist banner will be displayed in 5 different formats and languages (French, English, German, Spanish, Italian).
- « Polo Shirt »: The banners will be displayed according to user profiles and their buying segments. Thanks to the creative power of ADventori, a single HTML template is declined in 5 formats. Then, messages are displayed in 5 languages on 9 creative tracks with more than 25 visuals available. That’s a total of 42 different wordings multiplied by 38 combinations of visuals and 146 different redirections.
Data used
- Advertisers’ data: wording, products, prices, discounts
- Geolocation
- Languages
