Lay’s

Objectives

Promote the Lay’s range of crisps during the holiday season in Russia.

Video broadcasting DV360 Russia.

Scenario

Based on Weborama’s audience segments, and the brand and creative agency’s scriptwriting decisions, the videos are personalized by presenting different moods, teasers and products in the final packshot.

18 segments, 62 videos generated (6 sec and 15 sec).

Data used

• Weborama Segments
• Lay’s range of crisps

Trigger: Watching Movie – format 15’’

Trigger: Série TV – format 6’’

Trigger: X-Mas / New Year & Fashionista – format 6’’

Trigger: Weather occasion – snowy/rainy weather – format 6’’