Voyages-Sncf – Contextualization

Campaign goals

• Motivate the user to choose train over plane.
• Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..

Scenario

Depending on the user’s search:

• Departure city/ destination
• Departure day

The banner displays:

• A picture adapted to the destination,
• The same journey but with a Voyages-sncf offer.
• The price, up to a specific level :
  • The price on a close day
  • Journey duration « Paris-Lyon in 2h ! »

Multi-variant testing

The brand chose to test different colors for the offer.

Data used

• Publisher data : Liligo, Kayak, Skyscanner and TripAdvisor
• Advertiser data : journey, prices, availability….