Objective
Acquisition and retargeting campaign promoting Volkswagen vehicles.
Scenarios
Acquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.
Retargeting scenario: The banner displays the Volkswagen car model seen by the user.
Data used
- Leboncoin & Caradisiac data
- Car models cross-reference table
Contextualized banner after searching “Convertible” on La Centrale
Contextualized banner on the “News” page of Volkswagen on Caradisiac.com
