Campaign goal
- Drive-to-Store campaign, contextualized, adapted to user’s research on leboncoin
Scenario
- The banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)
- Based on the user’ search, the most relevant item will be displayed along with the closest dealership
Dynamic criteria
- Search data in Leboncoin
- List of key words and associated models items
- Retailers address
