Campaign goals
Branding and acquisition campaign promoting the TUI summer offers in Spain
Scenarios
Depending on the user’s profile (family, Empty Nest, Travel, Travel… audience segments), the banner displays different messages (image and wording).
A/B testing between 2 different CTAs.
> 172 creative versions generated in real-time.
Data used
- 3rd party data : user’s profile
- Wording & Images
- CTAs
Banner presented to
the “social climbers” segment
Banner presented to
the “empty nesters” segment
Banner presented to
the “family” segment
Banner presented to
the “Travel” segment