Campaign goals
Drive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.
Multi-device : Desktop & Mobile
Scenario
- User’s location
- Display available promotional offers in the closest retailer
- Every week, update of the offers and their prioritization
- After click, redirection towards retailers landing page
- Tracking of products and retailers displayed
- 13500 scenarios / 67 500 creatives displayed
Data used
- Advertiser feed : products, price, discounts by retailers
- Retailers’ addresses
