Objective
To promote weekend journeys by TGV, between Paris and the South of France.
Scenario
Based on the user’s location, the banner displays:
- A journey departing from the user’s city, to Paris or the South of France
- A mimimal price.
Data used
- User’s location
- Advertiser’s data: journeys, prices, wording, etc.
Location: Paris
Location: Aix-en-Provence