Skoda

Campaign goals

• Increase trafic in Skoda car dealerships
• Optimisation of the conversion funnel

Scenario

DCO Banners

• Banners display 5 different cars, on 5 IAB formats
• Display the closest car dealership address.

Dynamic Landing Page

• Header is adapted to the car model clicked in the banner.
• Car dealerships order is displayed depending on the user’s location.
• Several specific features : map, phone, booking a test drive…
• Automatic lead transfer to the CRM

Data used

• User’s location
• Car dealer’s data : address, phone number…