Objective
Campaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.
Scenarios
- The banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.
- For each scenario, messages and CTA are A/B tested
Data used
- 3rd party data
- Advertiser data (wording and images)
Click on the images below to launch the videos
Ambient mode
Invisible cable
Gaming interest
Sport interest