Campaign goals
- To highlight several Renault after sales services
- Increase trafic in Renault car dealerships
- Optimisation of the conversion funnel
Scenario
Dynamic Banners and Native ads
- Banners display 3 different services, on 5 IAB formats + 1 native format.
- Display the closest car dealerships address.
Dynamic Landing Page
- Header is adapted to the service clicked on the banner.
- Car dealerships order is displayed depending on the user’s location
- Several specific features
- Automatic lead transfer to the CRM
Data used
- User’s location
- Car dealer’s data : address, phone number…
Click on the images below to launch the videos
Native ads
After Sales Renault banners – 3 different services can be presented