Campaign goals
Acquisition campaign for PriceMinister + A/B testing of the offer.
The goal here is to mesure the impact of the banner on the web user in his/her buying decision.
Campaign setup
3 banners were developped to be tested and mesured:
- A banner presenting a selection of 4 PriceMinister products displaying the price to pay, the crossed out price and the discount percentage.
- A banner for the same selection of products from PriceMinister displaying the price to pay, the crossed out price but without the discount percentage.
- A banner for an NGO.
Dynamics criteria
- Product feed (price before and after the discount, and with the discount percentage)
- Image feed
