Campaign goals
- Drive-to-store campaign for Picard
- Contextualization thanks to a partnership with Mappy.fr
Scenario
- On Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.
Dynamic criteria
- User’s research on Mappy.fr : arrival address Mappy.fr
- Picard Retailers address
