Campaign goals
- Retargeting campaign for Petit Bateau
Campaign setup
- Retarget users by showing them the product(s) they put in the cart, and complete, if necessary, with the “Top Products” of the moment (as far as 6 products).
- If the user puts nothing in the cart, display the Top 6 Products of the moment from the site.
Dynamic data feed used
- Price
- Product