Campaign goals
- Highlighting TGV and OuiGO offers for summer sales.
- Display the most relevant offers by using DMP data.
Scenario
DMP Data
> If the user is known by the DMP, his top journey will be displayed.
User’s location
> Display the journey offers (TGV & OuiGO) leaving from the closest train station.
Message sequencing
> Offers are displayed following a priority order chosen by the advertiser.
Data used
- User’s location
- Advertiser data: journey, prices…
- DMP Data
Click on the images below to launch the videos
User’s location Bordeaux
User’s location Aix-En-Provence
User’s location Bordeaux
DMP Data – User whose top journey is Lyon-Marseille