Campaign goals
- Contextualisation on-site
- To incitate the user to buy a discount card, while searching a train journey.
Scenario
When a user makes a search with no discount card, a contextualised banner to highlight one is displayed in the results page.
This banner will highlight:
- A card adapted to the user’s profile : Jeune, Senior+, Enfant+ ou Week-end
- The departure place & destination searched
- Number of trips needed to make the card profitable.
Data used
- User’s search on Oui.sncf
- Number of trips to make every card profitable / departure&destination
