Campaign goal
- Acquisition & Retargeting campaign
- Aims to highlight the Orchestra Club Card and its advantages.
Scenario
Depending on the segment targeted or the visited pages, a different message will be displayed :
- Pregnant woman,
- Parents of a baby,
- Parents of a young child…
& the Orchestra Club card will be presented in a different way (text & picture).
Data used
- Targeting & retargeting segments / 3rd party data
Target : Parents of a baby
Target : Parents of a young child
Target : Pregnant Woman
Target : Parents of a baby