Orange – Campagne Big Noël

Campaign goals

• Year-end communication to highlight Orange’s thematic offers
• Acquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & rich
• Multi-variant testing

Scenarios

• The banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer
• 8 creative masters – 882 different possible message/format/cluster combination

Data used

• DMP Segment (Bluekai)
• Wording & Image