Objectives
- Acquisition campaign and retargeting (IT) to promote the new Qashqai diesel vehicles.
- Desktop & mobile formats
Scenario
Acquisition
- Depending on the user’s profile, the banner displays a corresponding Qashqai model (diesel or gasoline affinity)
- A/B test on the different messages of the banners.
Retargeting
Adaptation of the message, CTA and redirection link according to the Internet user’s search history.
Data Used
- Audience
- Wording & images
- User’s path
