Objective
Click and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.
Scenarios
Banners are personalized depending on the user’s location, and present :
- A carousel of random offers among a wide selection of products
- The closest point of sales to pick up rapidly their purchases in store
Multivariant testing: the brand has chosen to test offers, catchphrases and CTAs.
Data used
- wording and images
- Product catalog
- User’s location
- Point of sales
Click on the images below to launch the videos
Mother’s day : Caen
Father’s day : Strasbourg
Mother’s day : Clermont Ferrand
Father’s day: Rennes