Mr Bricolage

Campaign goals

Acquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.

This Mr Bricolage campaign follows the IAB standards with an Expand format.

Campaign setup

• The user is offered a selection of products for the operation « Les Folies d’été ».
• Based on the user’s location, the closest store is displayed in the banner.

Dynamics criteria

• User’s location
• Retailer addresses