Monster.fr

Campaign goals

Traffic generating & acquisition campaign for monster.fr website : Pushing real-time job offers in the user area.

Campaign setup

• The banner displays the nearest job offers based on is location
• Post-click: the user is redirected to the job offer page corresponding to his interest

Dynamic criteria

• Two Lengow feeds (“IT” et “Sales”) updated every hours
• Fully dynamic banners (display ads based on the number of deals available nearby – handling clicks based on the offer and creative clicked area)