Mini

Campaign goal

Acquisition & retargeting campaign on desktop & mobile + multi-variant testing

Scenario

Acquisition & Retargeting

• Displays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).
• On every impression, a different USP is displayed.
• Animation only starts when the banner is visible.
• Retargeting : The CTA remains ” Book a drive test”

5 car models x 3 to 5 CTA x 12 to 48 messages possibilities by car model x 5 formats =>  More than 2000 creatives generated from 5 templates