Objectives
Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF).
Scenario
Acquisition
- Depending on the user’s profile (7 audience segments), the banner displays a different message
- Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)
- Multivariant testing between several images
Retargeting
The message and image of the banner can be adapted according to the user’s browsing history: consultation of articles, advanced in the donation form, etc.
Urgences
In case of emergency, setting up a fundraising campaign within 24 hours
Data Used
- DMP Data
- User path
- Wording & visuals
