Campaign goals
Raise the awareness of the new Kipsta Decathlon thermo-sensible product.
Campaign setup
- Display the product according to the current weather : rain, snow, cold weather…
- The ad evolves according to user’s location and weather.
- Call-To-Action to the website page.
Dynamic data feeds used
- Geolocation
- Weather forecast
- Creation adapted
PARIS
STRASBOURG
TOULOUSE
SAINT-JEAN-DE-LUZ