Campaign goals
- Highlight several ranges of the brand – 8 different sport activity
- Message personalisation
- 8 desktop & web mobile formats
Scenario
Personalisation
Depending on the segment identified (young mother, senior…), the banner will displays a relevant sport with 1 or 2 related items.
Message sequencing
On every impression, the user sees a new sport and a new range of items.
Data
- Trading segment
Young mother swimming
