Campaign goals
- Increase traffic in Dacia car dealerships
- Optimisation of the conversion funnel
Scenario
DCO Banners
- Banners display 2 different cars, on 4 IAB formats + 1 native
- Display the closest car dealership address.
Dynamic Landing Page
- Header is adapted to the car model clicked in the banner.
- Car dealerships order is displayed depending on the user’s location.
- Several specific features : map, phone, booking a test drive…
- Automatic lead transfer to the CRM
Data used
- User’s location
- Car dealership’s data : address, phone number…
Click on the images below to launch the videos
Native ads
Drive-to-store Dacia banners
Marseille
Blois
Château-Thierry
After click, the user is redirected to a Dynamic Landing Page, adapted to the car model clicked and the user’s location.