Campaign goals
Branding and acquisition campaign on desktop, mobile, video and skin formats
Scenarios
Depending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :
- On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spot
- On mobile (in-app): a dynamic banner which, by click, presents an overlay with an integrated store locator
Data used
- User’s location and weather
- Lists of Campanile’s Hotels and Restaurants
- Event schedule
- Date and Hour
Video presented to a user located in Marseille
Video presented to a user located in Paris
Skin presented to a user located in Strasbourg by rainy weather
Mobile banner with exapand store locator, presented to a user located in Paris