Bud Light – Fifa World Cup

Campaign goal 

Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  

Scenario

For each game, the skin format displays in real time:

-The playing teams

-The playing time

-The score

-The name of the scorers

Dynamic criteria 

• Date & Competition schedule
• Wording & Images
• Sport data feeds : playing time, scores, scorers