Campaign goals
Acquisition campaign – display and video – highlighting the 4G coverage of Bouygues Telecom.
Scenario
- Getting the user’s current location
- Display a message adapted to the county : « n°1 4G coverage in XX County», « XX % of the population covered», « XXX cities covered »…
Video : personalization done on the first video sequence.
Data used
- User’s location
VIDEO CAMPAIGN
Corse county
Mayenne county
DISPLAY CAMPAIGN
Charente-Maritime county
Hérault county