AXA Assistance

Campaign goals

AXA International campaign of Brand Awareness and Retargeting.

Scenario

Depending on the user’s location:

• Displays offers matching with the user’s country.
• The message is translated in the right language with the right currency.
• Different message in acquisition and in retargeting.
• Post-click returns a page with the right language.

Dynamic criteria

• User’s location
• Language, Currency, change
• Campaign elements : (price, visual…)