Aéroport Marseille – Provence

Campaign goal

• Acquisition campaign
• Multi-variant testing

Scenarios

• Distance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.
• Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.
• Multi-variant testing of the offers and the catchphrases.

Dynamic criteria

• User’s location / Weather
• Product feed