Objectives
- Contextualized acquisition campaign on Kayak and TripAdvisor
Scenario
- Depending on the Internet user’s search, the banner displays hotels near the airport of destination indicated.
- Depending on the origin of the departure (UK, France or Germany) the wording of the banner is adapted to the Internet user’s position and its language.
Multivariant testing
The brand decided to test the level of engagement of the different visuals in the banners (cities vs hotels).
Data Used
- Product feeds: availability, prices, etc.
- Wording and images
- User’s location
- Organisation and treatment of IATA codes
