Accor

Campaign goals

The Accor campaign was design to promote the availability and the service quality of Accor hotels in 5 European cities, for all budgets.

Campaign setup

• The setup is composed of a banner « city » and a banner « hotel ».
• The banners, thanks to the product feed, are retrieving the amount of available hotels in each cities / country, and the best price of the moment, in real time.
• The images are also updated depending on the city.
• Multi-variant testing test is conducted on :
  – the images (4/5 images)
  – the CTA (2 CTA)
  – the wording (2 wordings).

Dynamic elements

• Accor hotels Product feed
• Images, texts et CTA
• Multi-Variant Testing