Objectives
Acquisition campaign in 3 countries (France, United Kingdom, Germany) to promote their new winter products catalog.
Scenario
A generalist banner will be displayed in 5 different formats and 3 different languages (French, English, German).
Once the Internet user is geolocated, the banner will display the name of the city, the icon of the weather of the day, the temperature and will highlight products matching to these informations.
Data used
- Products catalog
- Advertisers’ data : wording
- Weather
- Geolocation
- Languages
