Campaign goals
DOOH programatic campaign in Germany on the Ströer network to to promote the online betting application of Oddset.
Scenario
The DOOH video presents a match and its odds in real time. Depending on the broadcast days, the match presented is a Bundesliga, Europa League, 2. Bundesliga or 3. League match.
Matches and their odds are chosen in near real time based on the geographic location of the screen and Oddset’s business rules.
Broadcast to the 230 cities of the Ströer network, in 2 DOOH screen formats on 1200 panels
Data used
1st party data: odds of matches, matches, date and time
