CenterParcs

Campaign goal 

Acquisition and retargeting, international and multilingual campaign during commercial operation “Say Yes”

Scenario

• Campaign displayed in Germany, in Belgium and in the Netherlands.
• The advertising message is personalised depending on the user’s affinity segment and his browser history on the CenterParcs’ website.
• Mutlivariant testing : 2 or 3 different CTAs depending on the country.

Dynamic criteria 

• 3rd Party Data
• Message : wording and image

User’s location and language