Context
The Rossignol Group is a leading global manufacturer of winter sports equipment and the world number one in alpine skiing. The Group includes brands as Rossignol, Lange, Look or Dynastar. ADventori’s technology helps the geolocation of the 15 000 retailers, in 55 countries.Objectives and challenges
- Put digital technology at the service of the physical stores’ network
- Raise the visibility of the stores in search engines
- Provide an effective answer to mobile consumers (smartphones, tablets)
- Keep the deal-seeking visitor in the brands’ universe
- Generate qualified leads at retailer level to improve the sell-out
- Increase traffic to Rossignol, Dynastar, Look and Lange websites
- Add value to Rossignol trade-marketing investment through its dealers’ network
Deployed solution
Drive-to-Store widget- Integration of a Widget on all product pages in the e-commerce websites
- It displays the number of close stores and redirects users to the Store Locator.
- Multilingual Store Locator embedded in the website and Facebook pages of each brand
- Displayed in a full map, automatically geolocated
- Supported by mobile devices (tablets, smartphones)
- Possibility to sort the retailers by services and by products
- Opening hours and all neccesary information to contact the store
- Product and services available
- Location on a map, itinerary demand
- Sending engine of contact information by mail/sms
- Automatic indexation of each outlet in search engines: local SEO
Drive-to-store widget
Benefits
- Increased visibility of 15 000 dealers in search engines
- Increase of traffic to the brands’ website
- Conversion of the web traffic (Store Locator and product pages) into qualified prospects at store level
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